Smarter Thinking

“You have to be smart. The easy days are over.”
— Robert Kiyosaki

About

Philip Wright is an analyst and consultant specialising in simulation, strategic segmentation, customer and brand experience, modelling and data integration. With almost 25 years’ experience (14 of them in London), Phil has worked with a wide variety of blue-chip clients across a broad range of sectors including retail, FMCG, telecoms, travel & tourism, financial services, and government.

With a background in ‘big data’ analytics, market research and consulting as well as cutting-edge counterfactual simulation, Phil is expert in weaving together consumer behaviour and psychology with analytical thinking.

Current and past clients include Tesco, Vodafone, O2, The World Bank, British Airways, Deutsche Telekom, Microsoft, MasterCard, eBay, BCW/Burson, Lloyds Banking Group, HM Revenue & Customs, UK Home Office, and Virgin.

Outside of work, Phil runs NZ Palms with his parents, supplying landscape palms and subtropical plants in the Far North of New Zealand, and continues to develop the science behind Consumer Optimisation.

Services

• Ad Hoc Analytics
  Analytical support for market research and customer data analysis.
• CX & Brand Analytics
  Bespoke ‘what-if’ analysis powered by Consumer Optimisation’s Counterfactual Simulation.
• Segmentation
  Expert in needs-based segmentation including hybrid (integrated research + customer data) for database attribution.
• Consultancy
  ‘Sixth sense’ analytical support for complex insight programmes.

Previous Projects

Examples of projects I've worked on over the years.

• World Bank Tourism Development
  Using Bayesian networks and advanced modelling to simulate potential visitor numbers and revenue under different investment scenarios for a number of developing and existing markets.
• BCW (now Burson) Values
  Development of a global network-based model to identify and simulate paths to behaviour change across a range of territories (environment, DEI, safety and financial decision-making) through value-based interventions.
• Vodafone Global Consumer Segmentation
  Consultation and design of Vodafone’s global MMS segmentation.
• Deutsche Telekom Customer Segmentation
  Consultation, design, and implementation of DTAG’s customer segmentation with attribution to each P&L’s database.
• Shopper Thoughts
  Design and implementation of Tesco and Dunnhumby’s Shopper Thoughts solution integrating c.65k bespoke research panellists with their Clubcard behaviours.
• Local Government
  Prioritisation of council services using Bayesian networks for various Australian LGAs.

Contact